8 Popular Digital Marketing Strategies That Still Works for 2025
Digital marketing has become an essential aspect of modern business strategies due to its ability to reach and engage a vast audience, drive brand awareness, and influence consumer behaviour. This is because digital has become part of our everyday lives as consumers.
Digital Marketing is part of marketing that promotes business, brands and products or services online through the internet and online media channels such as websites, social media, search engines and other devices connected to the internet, and using digital technologies, application and software to track responses and adjust accordingly.
In this blog, I will be covering 8 popular digital marketing strategies that can still be used in 2025 to promote business online. Those strategies include the following.
Content Creation
Content marketing is a strategy used to attract, engage, inspire and provide entertainment or useful information to the audience by creating and sharing relevant articles, videos, podcasts, and other media.
This strategy is important because it builds trust and credibility, strengthens relationships with customers, establish expertise, create brand awareness and may also help boost search engine optimisation (SEO) which I will discuss further on below as you read through the blog.
Statistics has shown that content marketing is the number 1 priority for marketers as it has proven to be the most effective tool in generating leads, creating connections with customers, and increasing brand awareness and retaining customers.
Social Media Marketing
Social media is a good tool to use to increase brand awareness, engage with customers, drive website traffic and conversions, improve search engine rankings, and build customer loyalty. This can allow your business to stay competitive, stay updated with trends and what people are saying about your brand on social media, and help you reach your marketing goals.
It has the potential to reach a larger audience quickly and in an affordable way, and it also allows small business to compete with big businesses. With just a few simple steps, businesses can access millions of people around the world or use targeted ads to access a niche market.
In summary, it is a highly engageable tool which can increase brand awareness, manage brand reputation, increase traffic to your website, improve community engagement, boost conversions or sales, generate leads, deliver customer service, gain market insights with social listening, and attract candidates for open positions.
Influencer Marketing
Influencer marketing has evolved over time after getting its fair share of spotlight, brands have learned that by partnering with the right influencer and having more positive reviews, they are more likely to grow sales revenue.
Influencer marketing is used more by ecommerce brands because it is a way for them to get in front of their target audiences. It has the ability to build social proof and grow sales because when your audience sees your products being shared by people they know and trust, they’re more likely to buy.
There are various methods in which brands can utilise to benefit from influencer marketing, these methods include amongst others affiliate marketing, content collaboration or sponsorship, inviting influencers to a paid trip, event or an experience, sending gifts, and other forms of endorsements.
Studies have revealed that influencer marketing has the potential to generate more ROI (return on investments) than any other marketing channels but gives you less control than any other digital marketing strategies. However, contradictory that may sound, it has proven to be more effective to partner with the right influencers and allowing them to come up with their own creative ideas, since they probably know more about their audience and what works for them.
Email Marketing
Email marketing is a marketing strategy where businesses send promotional messages or advertisements, request business, solicit sales or donations, or any commercial messages send to potential or existing customers or clients using email.
Email marketing can be used within your marketing efforts to promote a business’s products and services, as well as incentivise customer loyalty. It can make your customers on your email list aware of new products, discounts, and other services.
The effective way to use this strategy for your marketing efforts is to view email marketing as all about sending emails with the right content to the audiences in your email list based on where they are in your marketing funnel.
SEO (Search Engine Optimisation)
In a nutshell, SEO is a marketing strategy that aims to improve a website’s visibility on search engine results in an effort to increase traffic via search queries. It includes techniques such as keywords optimisation, mobile friendliness, quality content, improving site speed, and building links.
The aim is for search engines to rank the website higher on the search results. The idea is that the more visible you are on the search results, the more likely for users to click on your website and thus generate more traffic and meet your marketing goals.
PPC (Pay-per-click)
Pay-per-click is a model of digital advertising where the advertiser pays a fee each time one of their ads is clicked. Known alternately as cost-per-click (CPC), PPC is often associated with first tier search engines or social media platforms.
It works by allowing advertisers to bid on specific keywords or phrases that they want their ads to appear for in search engine results. When a user searches for one of those keywords or phrases, the advertiser’s ad will appear among the top results.
Pay-per-click can help you to increase sales and boost your brand visibility because it is one of the quickest ways for your brand to gain visibility online or across social media. It is good when used together with other strategies or as part of your marketing communication mix.
Encouraging UGC (User-Generated Content)
User-generated content (UGC) is generally any form of content, such as images, videos, text, testimonials, and audio, that has been posted by users on online content aggregation platforms such as social media, discussion forums and wikis.
User-generated content is unpaid or unsponsored content your customers create related to your brand, this includes social media posts or sharing, customer reviews, case studies, referrals, community forums, webinars or podcasts, conferences, and testimonials.
It is beneficiary because UGC gives customers a unique opportunity to participate in a brand’s growth, and also, influences brand loyalty as it allows them to be part of a brand’s community or something greater than themselves.
Statistics shows that consumers are 2,4 times more likely to view user-generated content as authentic compared to content created by brands, and it could be viewed as a modern-day word-of-mouth.
Live Streaming
Live streaming as a marketing strategy is the use of video content created, distributed, and viewed in real-time to promote and market a company’s products or services. It refers to live broadcasting to an audience usually on social media platforms or mobile and web-based apps.
An example of live streaming used as a marketing tool includes live interviews with industry professionals, Q&A sessions with experts, live tutorials that highlight the brand, live product unboxing, giving audience glimpse of what goes on behind the scenes, hosting live challenges to increase audience participation, and live reviews.
Live streaming is a great way to keep your audience engaged and to build a brand experience in real-time. This also allows you to get instant reaction or responses, and to respond to the audience personally. It can also be used as a great tool for creating brand awareness.
Conclusion
Digital Marketing is continuously evolving with more and more creative and innovative methods being developed by marketers to optimise on all sphere of the ever-growing digital space. It is important for us as marketers to continue learning and experimenting with various marketing methods and concepts so that we can continue to evolve as an industry.
For your digital marketing efforts to be fully optimised, it is a good idea to use these strategies together in tandem to deliver you the best outcome. These strategies could be used to form your overall digital marketing mix. And, depending on your target audience and marketing goals, there are more digital marketing or other marketing communications strategies that you can employ to your marketing mix that is not listed here.
Tip: Content is an essential component in marketing communications. If you analyse these strategies carefully, you might find that content is the backbone of each strategy that is used.
